Value Prop Interactive was founded by Jose Palomino: author, teacher, entrepreneur, and marketing strategist. We primarily work with owners of $1-50mm B2B companies who want to grow. These business owners are developing their best overall strategy and the execution plans they need to spark greater growth for their companies. We’ve delivered successful outcomes for a wide range of companies – from “enterprise-class” companies (ie. Day & Zimmerman, SAP, and Goldman Sachs) to smaller, privately-held companies such as Burns & McBride and Del Val Controls.
Of course, you want to know the best practices you need to employ to continue growing. What if there were a program that not only showed you how to apply these principles in actionable, practical ways – but also sharpened your decisions with live input from fellow owners of similar-sized companies with the same kinds of challenges you’re facing?
Well that describes our flagship Value Prop Growth Program. The Program is designed for business owners and leaders to work on growing their businesses through a selection of over 20 Strategic and Execution-based Workshops, supported by a dynamic online training and collaboration portal. The Program allows owners and their team to dedicate as little as 5% of their time toward thinking, learning, planning and deciding on the best ways to for them to increase sales, market share and profitability.
VPI enables the launch or “rebooting” of products and services with powerful and strategic value propositions to win in crowded and competitive markets.
Value Prop Interactive delivers the Value Prop Method through the Value Prop Growth Program and other services and resources (books, Accelerator, and much more). Other services include custom training, coaching, and consulting on your go-to-market strategy, messaging, and program design.
Quite simply, we help get your go-to-market programs in high gear by making your core strategy more effective and your marketing and sales communications sharper than ever before.