Value Prop offers Methodology, Training, Motivation and Support for building and launching a Strategic Value Proposition for your product or service.

We help develop strategy, planning and message implementation for the successful marketing and selling of products and services. We are a team of experienced sales and marketing professionals organized into a system which fills gaps in go-to-market initiatives. The company was designed from the ground up to accelerate go-to-market for products and services, with a focus on plug-in processes, people and support. Experience matters and our team has lots of it. Hundreds of years, in fact.

• Three Go-to-Market Challenges
• Three Reasons to Accelerate Your Go-to-Market with g2m Group
• Why Accelerate Your Go-To-Market
• Other Go-to-Market Resources and Value Prop

The company is led by Jose Palomino, who’s experience working inside and with technology leaders such as the Yankee Group, Tandem Computers (now part of HP), GM, IBM, HP, Dell, Accenture, Sterling Commerce, iManage and others has inspired Value Prop’s unique approach to “Go To Market.” With almost 25 years of experience starting businesses as well as providing counsel to owners and senior management of leading companies, he has leveraged an experienced and talented team into an Acceleration Panel: a dynamic plug-in resource for leadership and execution in getting business products and services to market.

Our Panel has worked with and for leading companies in many industries. From leading IT services organizations to national consumer brands, our team has worked go-to-market from all angles: market strategy, sales execution, marcom development, customer satisfaction, being the customer and all the steps in between. This “logjam busting” resource is comprised of former and current senior executives, including a Chief Marketing Officer, Creative Director, Sales Vice Presidents, Account Executives and other contributors with an average of over 20 years experience.