Founder and CEO »
Jose is the author of the very well received book, Value Prop, which is at the heart of Value Prop Interactive and The Program. As President of Value Prop Interactive, Jose has a strong track record of success working with business owners, mid-market CEOs, and Fortune 1000 marketing teams who want to take ideas, products, and services to market with greater consistency, speed, and impact. With over twenty five years’ leadership experience in technology and service sectors, Jose is a proven strategist, dealmaker, and presenter.
He has held management, technology, sales, and marketing positions at Yankee Group, Market Systems International, Tandem Computers, and Clearpoint Group – working with industry leaders including IBM, Accenture, Unisys, SAP, General Motors, Chase, and Citicorp. Jose combines tactical creativity, strategic orientation, marketing savvy and technical acumen to deliver insights, leadership and results. In his book, workshops and coaching, Jose makes this strategic marketing methodology practical and immediately usable – teaching how to implement the Value Prop Method to market products and services as I³: Innovative, Indispensable, and Inspirational.
Jose is an Adjunct Professor of Marketing at Villanova University where he earned his MBA and served as Chairman of the Executive MBA Alumni Association. He’s also served on the board of The Entrepreneurs’ Forum of Greater Philadelphia and is a Resource Speaker for Vistage International, the world’s largest CEO organization.