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Testimonials

Accolades for Value Prop and Founder Jose Palomino

“Jose Palomino not only points out the crucial significance of a value proposition, but also shows you how to create one—an extremely good one. His brutal honesty should be your cherished ally. His ideas are pure gold—no, even more valuable.”

Jay Conrad Levinson, Bestselling Author “Guerrilla Marketing” Book Series With Over 20 million Sold

“Value Prop gets to the heart of what matters in competitive markets—why should customers do business with you? It shows you how to take complex products and services to market with a simple and powerful message that opens doors and leads to improved market share gain.”

— Michael Treacy, Treacy & Company Inc., co-author, The Discipline of Market Leaders and author, Double-Digit Growth

“Jose Palomino knows that the secret to effective communication is an understanding of how your products and services solve problems for customers. Value Prop shows you the importance of listening before you start selling. If you want to connect to your customers and stand out from the rest of the pack, follow Palomino’s proven formula.”

— David Meerman Scott, Bestselling Author The New Rules of Marketing and PR

“We have worked with Value Prop and its Founder, Jose Palomino, for several years. The principles and methodology employed by Value Prop produced real world change for us and our sales staff. From concept to nuts and bolts application in real world situations, this approach left our people feeling that they could actually grow in this economy with the insight they gained from the Value Prop program.”

— John Szal, Founder and President – Spherical Concepts/National Geographic, Frazer, PA

“The “Value Prop” system is the architecture for my business’s success. This methodology helped me grow a singular idea into a company with global clients in less than 6 months. For business owners and entrepreneurs looking to make it big—go with VALUE PROP!”

— Nathan Egan, Founder and Managing Partner, PeopleLinx, leading Social Media Strategy Firm

“With the help of (Value Prop founder) Jose Palomino, we have been able to extend our leadership in the national healthcare graphics and multimedia arena. Quite simply, they have proven invaluable in helping Creative MediaWorks improve our sales effectiveness and marketing consistency.”

— Richard Van Fleet, President, Creative MediaWorks, Inc.

“The principles of Value Prop have been game changers for us. Their training, coaching and support have helped us weather the current storm and even find growth we didn’t think was possible.”

— Terry McBride, Vice President, Burns & McBride, Inc.

“Value Prop consistently delivered high quality go-to-market results and helped us find innovative ways to improve performance. The Value Prop approach has proven invaluable to my team’s work.”

— Jon Derome, Director, SAP Americas

“Jose is a proven leader with an extraordinary background who brings real-world experience to marketing and sales concepts…Value Prop tools helped us effectively communicate with all levels of the organization and created tremendous value and results.”

— Jim Rich, Director, Salesforce.com

“…a pleasure to work with, on-point insight into client’s operations and goals, and delivers value to whatever project they are part of.”

— Amanda Puppo, Owner, MarketReach, Inc.

“Jose is one of the smartest sales and marketing minds I’ve ever worked with, and I follow many of his lessons to this day.”

— Mark Feffer, Managing Editor, Dice.com

“Jose Palomino is the consummate professional, responsive and helpful in all our interactions and business dealings. He is a pleasure to work with!”

— Susan Pullin, Vice President Industry Analyst Relations, CSC

“Jose is a master when it comes to sales, marketing, and relationship building… Value Prop thinking helped us create excellent collateral material that made a significant impact on sales.”

— Ali Abuhassan, SAP Americas

“Jose Palomino (Value Prop founder) is a sales professional and a master at driving the sales process. He’s detail oriented,hard working and never afraid to ask the tough question in the meeting. Jose understands the value of building and fostering strategic relationships.”

— Michael Goodman, Senior Analyst, Yankee Group