You’ve got to know yourself to know your message. By this I don’t just mean yourself, personally (although that’s always a good thing). Rather, I mean as a business: who are you really? This is where the building of a messaging platform begins.
At the core, it’s simple: a messaging platform provides the answers to the fundamental, philosophical business questions. When was the last time you asked these questions about your business?
- Why do we exist?
- Why should it matter to anyone?
- Whom does it help that we exist?
- What sets us apart from others like us?
- What is most important about what we do?
Take a little time to run through these questions and then check out your answers with your network.
Are you on the solid ground of reality – or – are you on the sinking sand of self-delusion?
