The overall sense from a value delivery point of view – or value creation from the customer’s point of view – is that taken together, all the little pieces make one big puzzle that fits together and works well.
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From the monthly archives:
March 2010
To what degree does a personality sell? Look at Tiger Woods. There is an obvious risk with associating your brand too tightly to a single person. So, what is it that Tiger brings or what has he brought to Accenture or Gatorade (besides great embarrassment)?
A presumption of excellence.
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