Original Post From: Distilled: Pure Website Expertise: “Somehow, Yandex, the well known Russian search engine has launched in the UK with very little fanfare…”
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From the monthly archives:
May 2010
During the Economics module of my MBA program (Go Wildcats!!) I found that in the midst of a lot of very interesting information and principles – one really stood out. This one core economic principle gave language to something I had observed and already believed to be true. When I saw it saw it in economic terms, it helped me better understand why I felt the way I felt about it. In fact, it reinforced it and codified it as an operating principle in my business thinking. This principle even applied to life in a broader sense. It is also a principle I have seen violated time after time in large and small companies. I think this happens because it can seem a bit counter intuitive.
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Original Post from: Digital Buzz Blog: “The PPC campaign had a message: “Hey, David Droga, Gooogling yourself is a lot of fun. Hiring me is fun, too.”
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I’ve been asked at times to describe the I3 Principles (innovation, indispensability, and inspiration) for the value propositions for companies that have been in the lead for a long time. That is to say, how can they still be innovative after all these years? How are companies like Southwest or Nordstroms still innovative today? How are some of these other companies innovative in the context of – or in consideration of – the fact that their value proposition has been around for so long?
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Zero Chroma is based on the idea of simplifying its products, so they’re no frills and really just the essentials. The case, available at zerochroma.com, is a case for your iPhone that is very small and compact and functional. They have engineered the iPhone case so that you can pull out a little stand (like a picture frame). For somebody like myself who routinely uses my iPhone on planes to watch movies, this is a godsend. So kudos to ZeroChroma! I wish great success for their product and for their other products that will come out of their vision of coming up with essential gadgets that just hit the sweet spot on what the market may have been missing up until now. They are a great example to anybody in a new or existing company asking the question, “what can we possibly do, that hasn’t been done?”
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Do you know the kind of information – the quality of information and the tenor of the information – being communicated, by ALL your client-facing staff? It is all of those stories and it is an area that is all too often unobserved, undeveloped and unmeasured in any meaningful way in companies throughout the world. This is happening all the time, every day. Is it happening in your company?
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