From the monthly archives:
Every sales and marketing expert has spoken about this, but it still bears repeating. Successful online marketing, selling and networking requires mastering the art of giving. It’s simple, really. Before you try to get something from someone, you need to give them a reason to give it to you in the first place.
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Figuring out the right marketing strategy in order to win. You know you won’t always win, but what keeps you going is the belief and attitude that you can win.
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If you are employed you are being asked to do more tasks with less help every day. You are sure you just have no time. Is it just you? No, you are not alone! Everyone feels this way. Since you are selling to others just like you then you had better start thinking through how you can eliminate steps and time consumption in how your offering has to be processed by your target market.
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Our attention is divided in so many ways, by so many different distractions. Come to think of it, when was the last time you gave your full attention to something or someone?
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Disruptors are solutions that are so revolutionary (in the context of a given market) that they fundamentally impact buyer behavior – significantly changing it from that point forward. Buyer’s expectations radically change, forcing previously existing competitors to adapt to the disruptor … or die.
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Jose Palomino is President of Value Prop Interactive and author of the book, Value Prop. Jose combines tactical creativity, strategic orientation, marketing savvy, and technical acumen to deliver insights, leadership, and results.
In his book, workshops, and coaching, Jose makes this strategic marketing methodology practical and immediately usable. Learn more »
