From the monthly archives:
So you started your business with a clear mission, vision and values. You know your objectives, and you’re excited to implement your marketing strategies. You know you need to build your communications based on your value propositions, so you look at some of the most commonly used marketing materials and decide which ones you’ll create for your company such as brochures, newsletters, product sheets, and business cards.
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Original Post From:Blog of Ronnestam- “You’ll Be On A Roll” “The future is bright, that’s for sure. At least if you’re into portability and gadgets…”
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The obvious answer is because it is a unique experience. It’s something you pay good money to go and participate in and get something out of. But really you paid a substantial sum to get into the park, you pay an incredible sum to eat while you are there, you sweat, your are working, you are walking all over for a series of two minute experiences.
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If you asked anyone today about money – a family member, a co-worker or a friend you’re sure to hear about some kind of financial difficulty or challenge. So do businesses. When money’s tight, a business should focus on tactics that can reach your desired, qualified prospects cost-effectively. Every business wants (or should want) more [...]
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My last two blog posts have shared ideas from my recent conversation with Bed Bath & Beyond Regional Manager B. J. Orsi. They focused on adapting to local consumers and on creating a teaching culture. Today, I’m focusing on his comments regarding how his company learns from observing other organizations.
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In my last blog, I shared part of a conversation I had with B.J. Orsi, a regional manager with Bed Bath & Beyond. Today, I continue with that conversation – with what B.J. said about how his company promotes a teaching culture that allows managers to earn their promotions by training those below them.
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Original Post From: DEWmocracy Teaches Us All About Consumer-Led Innovation “Two years goes by in the blink of an eye. It was just about two years ago that I took over…”
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B.J. Orsi is one of twelve Bed Bath & Beyond Regional Managers, each overseeing about 40-50 Store Managers, who, in turn, each manage about four Department Managers. B.J. has been at the company for over twenty years. I recently had the pleasure of talking with him about how his company operates and what sets it apart in the marketplace.
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Jose Palomino is President of Value Prop Interactive and author of the book, Value Prop. Jose combines tactical creativity, strategic orientation, marketing savvy, and technical acumen to deliver insights, leadership, and results.
In his book, workshops, and coaching, Jose makes this strategic marketing methodology practical and immediately usable. Learn more »
