From the monthly archives:
We all have friends who love to recommend websites. Every time they stumble upon a site they like, they share it on Twitter or post it on their Facebook wall. If they like a blog post, they’ll share a link to it – but – if they like the overall look or theme, they’ll add [...]
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Original Post From: 100 Awesome Quotes on What It Takes To Innovate “I want to put a ding in the universe. – Steve Jobs”
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Recently, while making a pit stop at a local coffee shop, I reached for the door and saw a big sign in the bathroom that simply said “ALL employee’s must wash their hands!”. It wasn’t very elegant and it didn’t look very polite. However, the sign made me wonder: why is it there?
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Original Post From: Innovation Leadership Requirements – Creativity “I found it interesting yesterday to see that IBM’s Institute for Business Value, a think tank and research organization…”
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Many times during our work life, we have been in situations where we are left with no choice but to face the unknown unprepared. Pretty much like marketing, in fact. Everyday is a challenge – you never really know what kind of reaction you’ll get, whether your product will sell or not. Yes, you can plan and execute your marketing strategies, but you although you can more or less predict the outcome, there will always be unexpected things – good or bad.
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I believe the ones we should value are those who can actually connect with our brands. Those who have experiences to tell with our products, just as we have histories to share with our business.
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IDEO, the design firm, was asked to design a new concept in latrines that under-developed villagers could assemble from locally available materials. This need is significant for disease prevention and other issues.
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Jose Palomino is President of Value Prop Interactive and author of the book, Value Prop. Jose combines tactical creativity, strategic orientation, marketing savvy, and technical acumen to deliver insights, leadership, and results.
In his book, workshops, and coaching, Jose makes this strategic marketing methodology practical and immediately usable. Learn more »
