Original Post From: DEWmocracy Teaches Us All About Consumer-Led Innovation ( May 20, 2010 )
by: Marta Strickland
“Two years goes by in the blink of an eye. It was just about two years ago that I took over from Misha Cornes as Editor-In-Chief of Threeminds. And now the time has come for me to move on. I’m not going to spend my last post going on about how rewarding the experience has been (which it has!!) or how I will be leaving the blog in the qualified hands of Mike Hudson and Craig Ritchie. I’d much rather talk about this…
Just how far has social media come in the past two years? And can we finally stop calling it that?“ (more…)
My Quick Take…
Excellent post, Marta! I like the ideas you presented on how consumer-led innovation can further be developed.
It’s true, businesses have to accommodate new inspirations by which different members of a community may participate. We need to realize our brand’s potential to be part of different people’s lives, and also be ready and open to all the changes around.
Being able to welcome all these into our strategies will help develop the services and products we offer, not only into something new, but also something that’s valuable to our customers and ultimately indispensable in their lives.
