Whenever my marketer friend visits a website, right after looking at the product or service, he goes directly to the company’s blog. He tells me, “Show me a company’s blog and I’ll tell you if that company will be successful or not.” He makes an interesting point.
A blog, when used strategically, is an effective way to communicate with customers and clients – it’s also a powerful tool that can help directly generate revenue.
Blogging doesn’t require upfront expenses (well, except the time to create the content, which is something that can be managed by a dedicated person). Built attractively and written well, a blog can also drive traffic from search engines. Since each blog post can stand alone as its own page, marketers can merchandise relevant products and services on those pages, without any direct cost!
So how is your blog working out for you? Are you making the most of its potential for helping you earn more and communicate your value proposition? If your blog is new, or if it’s been up for quite some time but you’re experiencing a slump, you may want to review what else blogging can do for you and your business:
- Inform your visitors and clients about new products or services, or any changes in existing ones. It’s great how you can introduce new products through your blog and/or keep in touch with your affiliates and potential customers.
- Provide information that’s free and valuable. Because content is stored using archives, your information can be readily available for those who might be looking for it.
- Improve your rankings and help your website’s visibility. Because you store plenty of content in your blog, and even put in links to other sites and affiliates, your site becomes more visible to people who are searching for products and services every day. This is one of the most useful ways a blog can help drive a business, so brush up on excellent content writing and SEO for your blog.
- Provide valuable feedback. Encouraging visitors to add comments to your blog is a great way to get feedback so you can improve your site, products or services.
- Connect with other bloggers to improve prominence on the Web. If you have a great blog, other bloggers would not hesitate to link your site, giving you additional visitors from their sites.
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