QT: Culture Buzz “COCA-COLA: THE SECRET IS OUT THERE” “With help from the skilled storytellers at Wieden + Kennedy Portland, Coca-Cola is using…”
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From the monthly archives:
August 2010
When Old Spice and its advertising agency, Wieden + Kennedy, saw its latest campaign was becoming a viral success, they immediately capitalized on it. Now, not only has the Old Spice Guy, perpetually wrapped in a bath towel and flashing a debonair smile, become a household name; product sales are growing and the company is enjoying a breath of new life in its industry.
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If you own a website, a particular challenge that you’ll face is how you can be found amidst a throng of like-minded individuals who are also grappling for a potential customer’s attention in this free-for-all space. What will make you stand out from the rest? What will set you apart? As trivial as it may seem, first impressions really do last, so look your best the first time. And this is where landing pages, the first thing that they will see, will play a crucial role in your business.
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QT: Neuromarketing “Cut Products, Boost Sales” “I’ve written about some of the research that shows that shoppers don’t always respond positively to a bigger selection of products…”
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So the lesson here is that you need to really rethink- especially in older type industries- whether or not what you accept as a true value is a true limitation or is it just a habit. Or maybe it was a limitation that was born from boundaries that your industry had from years ago that is no longer true with newer technologies?
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QT: Blogging Innovation “Joy is BMW – Marketing Innovation or Marketing Failure?” “I came across the following video of a BMW advertising installation thanks to a tweet…”
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Moms are such sociable persons, moving from one social event to another, not only get-togethers or work-related events, but in social networks online! The new mom is really the master social networker – making the rounds of her children’s parties and school events, employing her smartphone and computer heavily as she manages a home or [...]
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