Original Post From: Culture Buzz
(June 4, 2010) by: Angela Natividad“With help from the skilled storytellers at Wieden + Kennedy Portland, Coca-Cola is using the mystique surrounding its “secret” recipe to wind more engagement around its brand.
The piece below, dubbed “The Secret Is Out There.”, is intended to spike long-dormant curiosity about how Coke is really made.” (more…)
My Quick Take…
Coke sure knows how to talk to their market! I think it’s always great to look at their ads, and see how big markets should communicate to their brand’s following. It was wise of Coke to tap into their sought-after recipe for creating buzz this time.
You’d think that a seemingly timeless company wouldn’t put anymore effort on advertising, but I guess that’s what always made them standout. Coke has never tired, never rested on making sure people see, hear, and know of their name anywhere and at all times.
Coke sure knows how to talk to their market! I think it’s always great to look at their ads, and see how big markets should communicate to their brand’s following. It was wise of Coke to tap into their sought-after recipe for creating buzz this time.
You’d think that a seemingly timeless company wouldn’t put anymore effort on advertising, but I guess that’s what always made them standout. Coke has never tired, never rested on making sure people see, hear, and know of their name anywhere and at all times.
