The “shock and awe” approach has been used many times in previous ad campaigns. It is effective because it easily catches our attention, and our brains are hard-wired to remember things that are out of the ordinary.
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From the monthly archives:
September 2010
Creativity is more of an attribute for an organization. If you are talking to other business strategists, they would say, “We are are going to approach the market with a creative perspective”, however, to me as consumer creativity in a bank just seems like a complete miss and not something that I would be looking for.
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As we all know, a relatively recent concept that has come up in local marketing is the growing power of social media. Through Twitter, Facebook and blogs, companies of all sizes are bringing out their social side into the digital scene. This actually can prove to be a boon to small businesses. Through these mediums, businesses can get in touch with their customers better. Also, it gives the business a real place on the internet.
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An Interview with Laura Vanderkam By Jose Palomino, September 2010 I recently read 168 Hours: You Have More Time Than You Think by Laura Vanderkam and I found that it spoke a great and new truth regarding time and life management connected to time. Her book pulls out some seemingly obvious facts about time – and places them into [...]
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An Interview with Laura Vanderkam By Jose Palomino, September 2010 I recently read 168 Hours: You Have More Time Than You Think by Laura Vanderkam and I found that it spoke a great and new truth regarding time and life management connected to time. Her book pulls out some seemingly obvious facts about time – and places them into [...]
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I recently read 168 Hours: You Have More Time Than You Think by Laura Vanderkam and I found that it spoke a great and new truth regarding time and life management connected to time. Amazingly, this book pulled out some obvious facts about time – and placed them into a fresh context. It provides a context that is powerfully liberating for anyone (like me) who’s been trying to put 2 gallons of life and work into a 1 gallon jug.
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