Jose Palomino

From the monthly archives:

February 2012

Google docs

Google Docs is ubiquitous – indispensable to businesses, artists, writers, or anyone on a collaborative team. We use it now without a second-thought about how this type of collaboration was not possible a handful of years ago. So what are the ways that Google Docs is innovative, indispensable, and inspirational?

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With so many top-notch thought leader business blogs on the web, it can be a challenge to find one that really stands out. So, we figured, with so many good ones out there, why limit greatness? And why neglect the valuable opinions of our peers? Instead, we want to find out who are the most [...]

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How specific should you be when positioning your brand? And let’s just say you have chosen utmost specificity– then how do you reach your niche market effectively?

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Have you ever stopped to think about what actually makes a thought leader? What makes them tick? How do they do what they do? And most importantly: how can you become one?

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Who is your target audience? No, really– who are they? What are they tweeting about? What are they searching for? Why are they using your services in the first place?

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Why is it that big companies tend to keep their customers at arm’s length? Instead of taking suggestions, a lot of times companies get cocky and decide what their customers want instead of asking what their customers want. This can create major problems, as we’ve seen before. On the other hand, there are some companies [...]

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