From the monthly archives:
Original Post: Etch-a-Sketch newsjacking opportunity falls into Ohio Arts lap by David Meerman Scott | March 23, 2012 “Sometimes, the Newsjacking gods shine on you and present an opportunity that is so perfect that you can’t help but jump in. [...] The only mistake the company is making is that they have not created any original [...]
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When did Pop-Tarts start selling as fast food? When I was a kid (apparently back in the Stone Ages, as my kids like to remind me), they were sold as something that had to be toasted first. Pop-Tarts were only for breakfast – end of story. Today, Pop-Tarts are anything but “only for breakfast.” Here [...]
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“I would rather not compromise my business for any short term benefit.” “Don’t take a bad deal.” This is a great reminder – and one I’ve given a lot of thought to, just worded in a different way. I like to say it’s important to “know thy customer,” which includes knowing who is NOT your customer.
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The Franklin & Marshall clothing line sells sweatshirts for upwards of $205 – a vast difference from the $37 Champion-brand shirt you can pick up from bookstore at the college of the same name, whose logo adorns the pricier clothing as well.
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