Jose Palomino

From the monthly archives:

March 2012

Don’t Miss Your Chance

March 28, 2012

Original Post: Etch-a-Sketch newsjacking opportunity falls into Ohio Arts lap by David Meerman Scott | March 23, 2012 “Sometimes, the Newsjacking gods shine on you and present an opportunity that is so perfect that you can’t help but jump in. [...] The only mistake the company is making is that they have not created any original [...]

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When did Pop-Tarts start selling as fast food? When I was a kid (apparently back in the Stone Ages, as my kids like to remind me), they were sold as something that had to be toasted first. Pop-Tarts were only for breakfast – end of story. Today, Pop-Tarts are anything but “only for breakfast.” Here [...]

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“There is no good reason or explanation for why we are not engaging or learning from customers. As it stands today unfortunately, the chart above says everything about how businesses see and value customer relationships. This.must.change.” – Brian Solis

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Alignment Problems

March 12, 2012

“I would rather not compromise my business for any short term benefit.” “Don’t take a bad deal.”  This is a great reminder – and one I’ve given a lot of thought to, just worded in a different way. I like to say it’s important to “know thy customer,” which includes knowing who is NOT your customer.

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Post image for The Odd Couple: <br />Franklin & Marshall and… Franklin & Marshall

The Franklin & Marshall clothing line sells sweatshirts for upwards of $205 – a vast difference from the $37 Champion-brand shirt you can pick up from bookstore at the college of the same name, whose logo adorns the pricier clothing as well.

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Do you Yahoo? If the numbers are any indication, then you probably don’t – you’ve probably taken your search to Google, your social interaction to Facebook, and your entertainment to YouTube. Over the last few years, Yahoo! has been floundering to find its identity, to say the least. Enter new CEO Scott Thompson (former executive [...]

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