From the monthly archives:
One of the basic foundations of marketing is to humanize your brand – to make it known, trusted, and, well, accessible. It’s no longer enough to have a TV (or Hulu) commercial depicting a humanization of your brand or to have a banner on the side panel of Facebook. What you need to do is build relationships.
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Original Post: When Should Domain Names Match Company Names? by Karen E. Klein | May 11, 2012 “With so many startup companies building their business models around Web traffic and online sales, you might think domain names would be the top priority for a startup. But branding and naming experts disagree, particularly if yours will [...]
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By now, I’m sure you’ve heard a lot about The Avengers. Actually, it’s been virtually impossible not to hear a lot about it. In the wake of the flop known as John Carter, Disney is pulling out all the stops to market this blockbuster. Much has been written about both The Avengers and John Carter, especially on entertainment sites and magazines. But what do their corresponding marketing campaigns teach the company trying to market a chemical analyzer or Droid-based phone?
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There’s an important distinction between “Go-To-Market” and “Marketing.” “Go-To-Market” captures the thought of introducing your product into a specific market context. It is more “action-y” than “marketing,” and can serve as a rallying point for your team. So here are the three overarching principles for effective Go-To-Market strategy.
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Jose Palomino is President of Value Prop Interactive and author of the book, Value Prop. Jose combines tactical creativity, strategic orientation, marketing savvy, and technical acumen to deliver insights, leadership, and results.
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