Original Post: 6 Reasons a Blog Should be the Center of Any Social Content Strategy
By Tom Pick | June 4, 2012
Despite the many business benefits of blogging, it remains an underutilized tactic. Recent research shows that only 37% of the Inc. 500 fastest-growing companies and just 35% of the Fortune 100 enterprises maintain blogs. While blog adoption is actually slightly higher among small to midsized businesses (SMBs), roughly half are still not taking advantage of this medium.
My Quick Take:
Great points here, Tom. Another important use of blogs is that they allow for the rapid spread of ideas. In the past (pre-blogging days, if we can remember them), information used to spread slowly through the publication of books. Blogs allow new ideas to spread faster. As a business blogger, being in the forefront of such ideas can allow you to present yourself as an innovative thinker, and reading blogs can help you get a competitive advantage on other companies by observing new trends and ideas faster.