From the monthly archives:
Original Post: Marketers Must Embrace the New Marketplace By J. Walker Smith | June 18, 2012 Today’s driving force is the newly ascendant importance of people relationships over brand relationships…What matters is process, i.e., how people are treated. It’s ‘the getting’ not ‘the get,’ so to speak. Relationships are front and center. My Quick Take: [...]
{ 0 comments }
Original Post: The All-Important Value Prop By Todd Hixon | July 20, 2012 Some of our companies fail: in an early stage venture fund, we expect about 40% mortality. That’s a very painful experience, especially the entrepreneur but also the investors. It triggers serious reflection on what went wrong. While every company has a unique [...]
{ 0 comments }
Original Post: A Yahoo Search Calls Up a Chief From Google By Andrew Ross Sorkin and Evelyn M. Rusli | July 16, 2012 Ah, a topic that’s ever so near-and-dear to my heart — but don’t worry, I won’t rant about it quite as long as the last time. So Yahoo’s got a new CEO. [...]
{ 0 comments }
The Olympics are a Big Deal. Right? Well, maybe not as much as before. All I know is that the young people here in the office don’t seem to be that excited for the Olympic Games, many of them didn’t even know when there were starting (or thought that they had already started weeks ago). [...]
{ 1 comment }
Burger King recently introduced the Bacon Sundae in an attempt to differentiate itself in the fast food market and to increase revenue. But was this a wise decision?
{ 2 comments }
Do you know what I mean by that title? You should, because we see it everyday in the business world. Sometimes we think too small – we can only think of what we see in front of us – and we are thus bound by the tactical. Other times, our vision is too big – we are out to change the world (but forget we have to pay the rent) – and thus are blinded by the strategic.
{ 1 comment }
Don’t make starting a business more difficult than it needs to be. Ensure that you are speaking the industry language from the very beginning.
{ 0 comments }
Inspirational, Indispensable Innovations that Changed the Way We Do Business.
{ 1 comment }
Value Prop’s Growth Program shows you how to design, document, and execute a winning marketing strategy!
Learn the Value Prop Method for Strategically Going-to-Market, and the techniques and collaborative tools that will empower your marketing!
Enter your email address below to register for the Strategic Propositions Newsletter.
Jose Palomino is President of Value Prop Interactive and author of the book, Value Prop. Jose combines tactical creativity, strategic orientation, marketing savvy, and technical acumen to deliver insights, leadership, and results.
In his book, workshops, and coaching, Jose makes this strategic marketing methodology practical and immediately usable. Learn more »