Original Post: A Yahoo Search Calls Up a Chief From Google
By Andrew Ross Sorkin and Evelyn M. Rusli | July 16, 2012
Ah, a topic that’s ever so near-and-dear to my heart — but don’t worry, I won’t rant about it quite as long as the last time.
So Yahoo’s got a new CEO. Surprise, surprise. And I gotta admit — this new CEO seems like quite the steal for Yahoo. Snagging the woman “responsible for the look and feel of some of [Google]’s most popular products?” Sounds like a good plan.
But there’s always a catch, right? Sure, she’s successful at design and implementation – but can she turn around a company? It’s not enough to be impressive — Scott Thompson was impressive, too. But he’d never turned a company around. And what about Marissa Mayer?
“I wish I was more excited about it,” said Shar Van Boskirk, an analyst at Forrester Research. “Yahoo has too many products. I fear the challenge, is that by putting a former product person in the C.E.O. role they won’t have somebody who has the ability to create a clear, unified vision and strategy for the Yahoo brand.”
I tend to agree.