From the monthly archives:
Original Post: 7 Steps to Get Media Attention the Right Way By Lisa Barone | August 22, 2012 Pitching is par for the course in today’s marketing world. We pitch guest posts to gain exposure and build authority, and we pitch reporters to help our businesses earn coveted media exposure. But there’s a right way [...]
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Photo by m00by on Flickr If you have kids, you know it’s that time. Even though the leaves haven’t begun to change, it’s already time to head back to the classroom. With one kid already off to college, and two others at home getting their back-to-school shopping done and in order, school has certainly been [...]
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My Quick Take: Why your brand is dead in the water By Drew McLellan | August 14, 2012 There are many reasons why a brand fails….but the biggest one in my opinion is that the employees are not properly engaged and connected to the brand. Without a huge investment of time, energy and some money [...]
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Original Post: http://www.youngentrepreneur.com/blog/7-steps-for-choosing-a-top-notch-business-partner/ By Peter S. Cohan | August 16, 2012 In general, you want a business partner with high integrity and the ability to perform the activities your business needs done. Moreover, your business partner ought to be rigorous about communicating what he or she plans to do, doing those things and letting you [...]
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For the last few years, I’ve been hearing rumors about the increasing accessibility of 3D printing, but it wasn’t until I watched the following video on it that it really caught my attention:
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Original Post: 7 Second-Act Entrepreneurs By Michelle V. Rafter | August 14, 2012 There’s nothing like adversity to awaken the entrepreneur within. These individuals were well into midlife when life dealt them an unexpected blow and they recovered by channeling their needs and resourcefulness into a business venture. Over time, hard work helped them or [...]
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Photo by roboppy on Flickr Allow me to set the scene. I’m in the Wegmans right now at the new location nearby my home. I’m amazed by how little I care about what things cost here as I’m relishing a walk through the store with my family on a Sunday afternoon. Instead of comparing prices [...]
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