Original Post:
Does the Ocean Hold the Key to Helping You Better Define Your Business?
By Chris Brogan | July 30, 2012

“I found myself realizing that a lot of businesses (most especially small and solo businesses) try very hard to supply all and every part of the ocean they serve.”

- Yes! And it’s such an easy trap to fall into.

I find that specifically defining your value proposition – understanding the essential “it” of what your company has to offer – is always the first step in focusing in on what exactly you do (and therefore, whom exactly you should be aiming to serve).

Recently at my company, we had to have this conversation – what is it that we do, and whom does it best serve? And then: are we aiming to serve that customer base? The answer was no, and so we are refocusing our efforts into marketing to our specified customer base. It’s not a set-back; it’s a reawakening. And now we are re-energized heading forward.

It’s amazing how we can know it, breathe it, teach it, and sometimes fail to live it. This is such an important idea to come back to again and again.