Jose Palomino

Who Exactly is Using Twitter, and How?

August 3, 2012

Original Post: Who is Exactly Using Twitter, and How?
By Brian Solis | July 31, 2012

Over the years, Twitter has become a human seismograph measuring world events, popular culture, everyday sentiment, while providing a lens into every nuance that captivates our attention. What was once a Twitter paradox is now part of our digital culture.

This data is very interesting. It’s been intriguing to see how Twitter changes the way people receive news. WSJ just ran an article today about how social media has completely turned the Olympics on its head – and how NBC is helpless to stop the spoiler alerts from posting all over Twitter (and this is only adding fuel to the “NBC-won’t-show-the-Olympics-live”-fire). It will be interesting to see what studies will show about how people are receiving news, and maybe how the news media can better utilize social media to their advantage.

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