Jose Palomino

Is Your Social Expert Truly an Expert?

January 9, 2013

Original Post: 7 Things Your Social Media Consultant Should Tell You
By Anjali Mullaly | August 8, 2012

And when you’re given data, double-check them. I once worked with an agency that presented steep graphs to convince me their engagement efforts had scaled. A close inspection revealed the numbers were actually low–but after repeated requests, the agency was unable (or unwilling) to provide me with specifics about the best times to post, best content to post, and who was most engaged with us. That shouldn’t happen.

Since a lot of these “experts” are self-taught, it can be tricky for the average small business to decipher between who actually knows what they’re talking about and who is really good at pretending.  Self-taught social media experts ARE out there — but you have to know what to watch out for, and this is a great list to start from.  My two favorites on the list: that the experts should spend some time getting to know your company before dispensing advice (seems like a no brainer, right?), and that if they can’t tell you WHEN, WHAT, and TO WHOM to post, then they don’t know what they’re talking about.

Something else your social media “guru” should talk about is WHO will be doing the majority of social at the business.  Is it the owner?  The marketing team?  The intern?  If they don’t know who is posting, then they don’t know who to train — and that is a major problem!

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