From the category archives:
Coca-Cola is a prime example of a company implementing a standardized marketing language and approach to great success. A recent video documents their nine-step marketing process, from overall marketing strategy (“creating brand stories”) to specific techniques used internally (such as redefining terms to suit marketing purposes). As Forbes points out, “the soft drink marketer peels back [...]
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Do you ever run across a tagline that makes you go, “Huh?” I experienced this the other day when I encountered a sign for a “new” burger joint called Gino’s near our office. Their tagline was simply, “We’re Back!” I have no idea what that means. What are they trying to communicate? Back from where, [...]
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The Olympics are a Big Deal. Right? Well, maybe not as much as before. All I know is that the young people here in the office don’t seem to be that excited for the Olympic Games, many of them didn’t even know when there were starting (or thought that they had already started weeks ago). [...]
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Burger King recently introduced the Bacon Sundae in an attempt to differentiate itself in the fast food market and to increase revenue. But was this a wise decision?
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By now, I’m sure you’ve heard a lot about The Avengers. Actually, it’s been virtually impossible not to hear a lot about it. In the wake of the flop known as John Carter, Disney is pulling out all the stops to market this blockbuster. Much has been written about both The Avengers and John Carter, especially on entertainment sites and magazines. But what do their corresponding marketing campaigns teach the company trying to market a chemical analyzer or Droid-based phone?
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What has really changed? It’s a profound question that should be asked when looking at all the new products, trends, ideas and things that are happening in the world of marketing, social media, and the web in general. One can pause and look at it, and say it’s all different. Yet in some fundamental way, [...]
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