How specific should you be when positioning your brand? And let’s just say you have chosen utmost specificity– then how do you reach your niche market effectively?
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From the category archives:
Branding
Branding presents a cohesive and consistent message to the right prospects about what your product or service stands for, and what it promises to do. Take into account who else is messaging to your market, and how your target customers think, then translate that understanding into your design.
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7 Steps for Converting Your Knowledge and Brain Power into a Real Business – It’s no secret that over the last several years, business has been increasingly tough, and in many ways, it has been arguably tougher on middle management than on any other group of workers.
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Just when we thought we had exhausted our creativity with YouTube, up comes this small brand with a truly and literally “out of the box” idea. Bringing to mind those old “Choose-Your-Own-Adventure” books that became a fad among young readers in the 90′s, this recent promotional spot from Tipp-Ex lets viewers interact with the video to change its outcome.
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When selecting a spokesperson to promote a new model of car, rodents of unusual size would not be my first thought. However, the “hip-hop hamsters” present the Kia Soul as not just another means of transportation, but as a bold new alternative, taking an “economy” car and turning it into something hip, desirable and smart.
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The “shock and awe” approach has been used many times in previous ad campaigns. It is effective because it easily catches our attention, and our brains are hard-wired to remember things that are out of the ordinary.
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