From the category archives:
Have you ever thought about which customers you shouldn’t deal with? Which ones are you selling to now, that you might actually be better off not selling to at all? The surprising thing is, you may be putting a lot of energy into selling to more of those customers than you know.
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Aligned prospects are those potential customers that you haven’t dealt with much – but who could become customers. If you’ve identified key attributes of your historic customers, you could actually start looking for other groups of prospects who share those attributes
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The first step in defining ideal customer is having a firm understanding of your historic customer– no time travel required. I simply mean the customer you’ve done business with until now.
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What has really changed? It’s a profound question that should be asked when looking at all the new products, trends, ideas and things that are happening in the world of marketing, social media, and the web in general. One can pause and look at it, and say it’s all different. Yet in some fundamental way, [...]
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It’s a music video! It’s an iPhone ad! It’s… well, the internet-dwellers aren’t quite sure what it is, but this somewhat-enigmatic YouTube video features the band Atomic Tom performing a catchy tune on a New York City train… entirely on their iPhones! Whatever it is, it’s a good example of subtle and effective marketing for everyone involved.
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“The customer is always right” did not start out as an adage to be taken literally. It was a catchphrase that was drilled into salespeople’s minds to ensure they behave whenever they faced their customers. The expression has since blown up into a powerful consumer argument, one that has driven businesses to turn a keener ear toward their markets. In many ways, this has helped leverage the success of many brands and businesses. By listening to what the customers have to say, companies get a better idea on what needs to be improved on their products or services.
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With a large part of the Millenial generation already starting to mature and entering the position of financial independence, they are posing as a powerful consumer force. And many brands are already out to woo their interests.
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Jose Palomino is President of Value Prop Interactive and author of the book, Value Prop. Jose combines tactical creativity, strategic orientation, marketing savvy, and technical acumen to deliver insights, leadership, and results.
In his book, workshops, and coaching, Jose makes this strategic marketing methodology practical and immediately usable. Learn more »
