From the category archives:
As we all know, a relatively recent concept that has come up in local marketing is the growing power of social media. Through Twitter, Facebook and blogs, companies of all sizes are bringing out their social side into the digital scene. This actually can prove to be a boon to small businesses. Through these mediums, businesses can get in touch with their customers better. Also, it gives the business a real place on the internet.
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Women are the primary decision-makers in most American households. According to one study, women make up the majority of all consumer purchases — clothes, computers, new homes, vacations, healthcare, food, etc. It was found that although both partners work in a particular household, it’s the women that spend 80% of the combined income!
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Moms are such sociable persons, moving from one social event to another, not only get-togethers or work-related events, but in social networks online! The new mom is really the master social networker – making the rounds of her children’s parties and school events, employing her smartphone and computer heavily as she manages a home or [...]
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Our attention is divided in so many ways, by so many different distractions. Come to think of it, when was the last time you gave your full attention to something or someone?
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Jose Palomino is President of Value Prop Interactive and author of the book, Value Prop. Jose combines tactical creativity, strategic orientation, marketing savvy, and technical acumen to deliver insights, leadership, and results.
In his book, workshops, and coaching, Jose makes this strategic marketing methodology practical and immediately usable. Learn more »
