From the category archives:
It’s a music video! It’s an iPhone ad! It’s… well, the internet-dwellers aren’t quite sure what it is, but this somewhat-enigmatic YouTube video features the band Atomic Tom performing a catchy tune on a New York City train… entirely on their iPhones! Whatever it is, it’s a good example of subtle and effective marketing for everyone involved.
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“The customer is always right” did not start out as an adage to be taken literally. It was a catchphrase that was drilled into salespeople’s minds to ensure they behave whenever they faced their customers. The expression has since blown up into a powerful consumer argument, one that has driven businesses to turn a keener ear toward their markets. In many ways, this has helped leverage the success of many brands and businesses. By listening to what the customers have to say, companies get a better idea on what needs to be improved on their products or services.
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With a large part of the Millenial generation already starting to mature and entering the position of financial independence, they are posing as a powerful consumer force. And many brands are already out to woo their interests.
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As we all know, a relatively recent concept that has come up in local marketing is the growing power of social media. Through Twitter, Facebook and blogs, companies of all sizes are bringing out their social side into the digital scene. This actually can prove to be a boon to small businesses. Through these mediums, businesses can get in touch with their customers better. Also, it gives the business a real place on the internet.
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Moms are such sociable persons, moving from one social event to another, not only get-togethers or work-related events, but in social networks online! The new mom is really the master social networker – making the rounds of her children’s parties and school events, employing her smartphone and computer heavily as she manages a home or [...]
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Our attention is divided in so many ways, by so many different distractions. Come to think of it, when was the last time you gave your full attention to something or someone?
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Jose Palomino is President of Value Prop Interactive and author of the book, Value Prop. Jose combines tactical creativity, strategic orientation, marketing savvy, and technical acumen to deliver insights, leadership, and results.
In his book, workshops, and coaching, Jose makes this strategic marketing methodology practical and immediately usable. Learn more »
