Jose Palomino

From the category archives:

Entrepreneurship

Wil Reynolds is Founder and CEO of Seer Interactive, a leading SEO and search marketing firm in Philadelphia. Over the past 11 years, Wil Reynolds has dedicated himself to doing two things well: driving traffic to sites from search engines and analyzing the impact that traffic has on the bottom line of companies. Wil’s career [...]

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Here’s an important question for you. What are you working on? You’ll probably tell me that your “plate is full.” You no doubt have plenty to do and lots of items on your agenda…

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Post image for From Brain Equity to Brand Equity

7 Steps for Converting Your Knowledge and Brain Power into a Real Business – It’s no secret that over the last several years, business has been increasingly tough, and in many ways, it has been arguably tougher on middle management than on any other group of workers.

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It would be great if pricing were a simple gradeschool math equation, but if you’ve priced anything before, you know it’s just not that simple. Pricing is complicated.

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KIVA, the micro-lending entity is beginning operations in the United States, helping nascent entrepreneurs, with big ambition but more bite-sized dreams, accomplish those dreams through micro-loans. The significance, of course, is that we are now entering a world with a new normal in the economy – the reluctant entrepreneur.

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“An invasion of armies can be resisted, but not an idea whose time has come.” – Victor Hugo

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During the Economics module of my MBA program (Go Wildcats!!) I found that in the midst of a lot of very interesting information and principles – one really stood out. This one core economic principle gave language to something I had observed and already believed to be true. When I saw it saw it in economic terms, it helped me better understand why I felt the way I felt about it. In fact, it reinforced it and codified it as an operating principle in my business thinking. This principle even applied to life in a broader sense. It is also a principle I have seen violated time after time in large and small companies. I think this happens because it can seem a bit counter intuitive.

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Your understanding of your target customer will influence your marketing and the direct sales communication you have with them and the way you interact and serve them.

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