Yes, you read that title correctly. Let me explain. The other day, I was getting (what I thought was) a routine haircut. As the hair stylist and I were shooting the breeze, she told me a little bit about a three-month trip to her home city – Moscow, and a salon there taking an innovative and inspirational approach to differentiation.
Sure, it’s easier to jump on a bandwagon of the latest trend, but that’s not the entrepreneur’s way. The entrepreneur must seek to stand out in the crowd – a head above the rest. Of course, that’s easier said than done.
Do you Yahoo? If the numbers are any indication, then you probably don’t – you’ve probably taken your search to Google, your social interaction to Facebook, and your entertainment to YouTube. Over the last few years, Yahoo! has been floundering to find its identity, to say the least. Enter new CEO Scott Thompson (former executive [...]
Google Docs is ubiquitous – indispensable to businesses, artists, writers, or anyone on a collaborative team. We use it now without a second-thought about how this type of collaboration was not possible a handful of years ago. So what are the ways that Google Docs is innovative, indispensable, and inspirational?
Who is your target audience? No, really– who are they? What are they tweeting about? What are they searching for? Why are they using your services in the first place?
Why is it that big companies tend to keep their customers at arm’s length? Instead of taking suggestions, a lot of times companies get cocky and decide what their customers want instead of asking what their customers want. This can create major problems, as we’ve seen before. On the other hand, there are some companies [...]
It just dawned on me the other day: the Keurig coffee system is everywhere. In my home, in my office, in my clients’ offices, at the gas station, in the convenience store, at the mall – everywhere! It seems that wherever I am, I can look up and see a Keurig single-cup brewing station beckoning [...]
Although Blackberry has entered the lexicon as a standard reference to smart phones, the reality is that for the last five years, Blackberry has been losing market share to iPhones and Android.