From the category archives:
With springtime coming to an end and summer just around the corner, baseball season is in full swing (no pun intended). This summer, Americans will spend both time and money pouring into this favorite pastime, fueled by the competition. The Giants versus the Dodgers. The Phillies versus the Mets. And, of course, the ultimate rivalry: the [...]
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If you missed Jose being interviewed on the B2B Marketing Radio Show that’s OK because you can listen to the recording on this post.
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On February 17, 2013, Downton Abbey‘s season 3 finale aired on PBS. 8 million Americans tuned in expectantly to witness the ongoing saga between Matthew and Mary, Bates and Anna, the Dowager Countess and whomever dared to ruffle her feathers. In fact, just say one sentence about Downton Abbey at a party or on Twitter, and [...]
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My company is called Value Prop Interactive. My book is called Value Prop. I figured there are enough new readers and subscribers to this blog to revisit the question: What is a “Value Prop?” A Value Prop – or value proposition – is a “platform” that first, defines what a product or service does – [...]
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Today’s guest post comes from VPI Staff Writer, Rachel Stephan Simko. If you’re interested in guest posting at Strategic Propositions, please contact us with your ideas! Last week, I wrote about my frustrating experience (read: battle) with an internet provider and their customer service team. The depressing thing is that my battle is a common [...]
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Let’s face the facts. You’re not Coca-Cola. You’re not Apple. You’re not even a B2C company. You’re a B2B company, and sometimes that makes branding a little bit tricky. So how important is branding the B2B world? Well, the truth is that just as in consumer purchases, brand promises matter to B2B buyers. Because of [...]
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Strengths. Weaknesses. Opportunities. Threats. Yes, we’ve all sat through a SWOT exercise or two (or three). Much has been written about the SWOT analysis as a business strategy tool since it first appeared in the 1960s. As of late, the SWOT has fallen into disfavor in certain consulting circles. Certainly, there’s no business tool that’s [...]
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Jose Palomino is President of Value Prop Interactive and author of the book, Value Prop. Jose combines tactical creativity, strategic orientation, marketing savvy, and technical acumen to deliver insights, leadership, and results.
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