From the category archives:
Let’s face the facts. You’re not Coca-Cola. You’re not Apple. You’re not even a B2C company. You’re a B2B company, and sometimes that makes branding a little bit tricky. So how important is branding the B2B world? Well, the truth is that just as in consumer purchases, brand promises matter to B2B buyers. Because of [...]
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Photo by Suede Bicycle on flickr What do you do when it’s necessary to reinvent your brand? No, it’s not the ideal situation to find yourself in. Ideally, you’ll hit on a branding idea that make sense with your business, your messaging, and your customers. Ideally, it will evolve with the times and flow seamlessly with [...]
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The Olympics are a Big Deal. Right? Well, maybe not as much as before. All I know is that the young people here in the office don’t seem to be that excited for the Olympic Games, many of them didn’t even know when there were starting (or thought that they had already started weeks ago). [...]
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In all honesty, I’m not really one for Facebook or Smartphone games. I don’t “get” Farmville, and I’ve seen (but never tried) my kids play Angry Birds, and that’s generally the extent of my first-hand, game-app knowledge. Except when it comes to one game: Words With Friends.
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Original Post: When Should Domain Names Match Company Names? by Karen E. Klein | May 11, 2012 “With so many startup companies building their business models around Web traffic and online sales, you might think domain names would be the top priority for a startup. But branding and naming experts disagree, particularly if yours will [...]
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Original Post: The Promise and the Reality by Chris Brogan | April 3, 2012 “What are the promises you’re making, and what is the reality of what is delivered?” My Quick Take: Chris poses a simple yet brilliant question. It’s so important to create marketing messages that properly align with what your business or product [...]
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When did Pop-Tarts start selling as fast food? When I was a kid (apparently back in the Stone Ages, as my kids like to remind me), they were sold as something that had to be toasted first. Pop-Tarts were only for breakfast – end of story. Today, Pop-Tarts are anything but “only for breakfast.” Here [...]
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The Franklin & Marshall clothing line sells sweatshirts for upwards of $205 – a vast difference from the $37 Champion-brand shirt you can pick up from bookstore at the college of the same name, whose logo adorns the pricier clothing as well.
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