A snidely hilarious clip from Conan on TBS, in which Comedian C.K. Louis shares his insight on the attitude of consumerism and the things we take for granted.
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From the category archives:
Customer Behavior
People want to be excited today by the things they work on. That’s why, if you go to a Williams-Sonoma, the kitchenware place, they’ve got the coolest ice cream scoopers, and garlic presses, and they’ve actually engineered simple things like that, to create a net-new value proposition.
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“The customer is always right” did not start out as an adage to be taken literally. It was a catchphrase that was drilled into salespeople’s minds to ensure they behave whenever they faced their customers. The expression has since blown up into a powerful consumer argument, one that has driven businesses to turn a keener ear toward their markets. In many ways, this has helped leverage the success of many brands and businesses. By listening to what the customers have to say, companies get a better idea on what needs to be improved on their products or services.
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With a large part of the Millenial generation already starting to mature and entering the position of financial independence, they are posing as a powerful consumer force. And many brands are already out to woo their interests.
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When it comes to understanding buyer behavior, one thing that always is taken note of is trends. Brands that set trends such as Apple’s line of products show it is possible for a brand to establish a value proposition that is driven by and in fact, drives style. But how is it possible for a single brand to gain a following that can probably be considered close to cultish? Perhaps the answer lies in understanding the buzz that lies beneath the creation of a herd.
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nnovative, Indispensible, Inspirational. These are the three I’s of an effective Value Proposition. If you want to make your brand work, you’ve got to cater to your target consumers’ needs. We’re not just talking about basic needs here. A product or service can also satisfy emotional and perhaps even spiritual needs. It all depends on how you position your offering.
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Women are the primary decision-makers in most American households. According to one study, women make up the majority of all consumer purchases — clothes, computers, new homes, vacations, healthcare, food, etc. It was found that although both partners work in a particular household, it’s the women that spend 80% of the combined income!
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Moms are such sociable persons, moving from one social event to another, not only get-togethers or work-related events, but in social networks online! The new mom is really the master social networker – making the rounds of her children’s parties and school events, employing her smartphone and computer heavily as she manages a home or [...]
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