Jose Palomino

From the category archives:

Marketing

Post image for “Social Media is Not for Me”

5 Reasons Why Social Media is a Fad and Not Relevant for my Business.

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7 Steps for Converting Your Knowledge and Brain Power into a Real Business – It’s no secret that over the last several years, business has been increasingly tough, and in many ways, it has been arguably tougher on middle management than on any other group of workers.

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A more complete view of “who else” and “what else” is vying for your target customers’ attention (and budget dollars) requires that we look at alternatives – other ways to solve the same problem you solve.

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By their nature, humans do not always make rational decisions. Their buying decisions are no different. Not only are not not always rational – they don’t even repeat the same decision with certainty.

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I just wanted to share a few things happening within Value Prop and what’s been happening with this blog.

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You Suck At PowerPoint! View more presentations from @JESSEDEE Thanks to Jesse Desjardins for a really helpful slideshare.

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Once you introduce your product, the core customers it attracts may be different from what you expected. Examine this opportunity, perhaps adapting and taking advantage of new customers that become another – or even – your primary market.

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“If you build it, they will come.” We have probably all learned by now that this is just not true. Great or stellar product features are not enough. Being better is not enough. Even being the best is not enough. The imperative for today’s companies is to build a stellar message to accompany your stellar product in the marketplace.

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