From the category archives:
When did Pop-Tarts start selling as fast food? When I was a kid (apparently back in the Stone Ages, as my kids like to remind me), they were sold as something that had to be toasted first. Pop-Tarts were only for breakfast – end of story. Today, Pop-Tarts are anything but “only for breakfast.” Here [...]
{ 2 comments }
The Franklin & Marshall clothing line sells sweatshirts for upwards of $205 – a vast difference from the $37 Champion-brand shirt you can pick up from bookstore at the college of the same name, whose logo adorns the pricier clothing as well.
{ 0 comments }
With so many top-notch thought leader business blogs on the web, it can be a challenge to find one that really stands out. So, we figured, with so many good ones out there, why limit greatness? And why neglect the valuable opinions of our peers? Instead, we want to find out who are the most [...]
{ 0 comments }
How specific should you be when positioning your brand? And let’s just say you have chosen utmost specificity– then how do you reach your niche market effectively?
{ 2 comments }
Enter your email address below to register for the Strategic Propositions Newsletter.
Jose Palomino is President of Value Prop Interactive and author of the book, Value Prop. Jose combines tactical creativity, strategic orientation, marketing savvy, and technical acumen to deliver insights, leadership, and results.
In his book, workshops, and coaching, Jose makes this strategic marketing methodology practical and immediately usable. Learn more »
