How specific should you be when positioning your brand? And let’s just say you have chosen utmost specificity– then how do you reach your niche market effectively?
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From the category archives:
Messaging Platform
We’re all familiar with this story. A business is at the top of its game, makes a trajectory-decision based on an assumption, and subsequently misses the mark. In this case, the business is Netflix…
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Developing the 1 Pager, more than other collateral, lets you capture your value proposition and the supporting details, while limiting you to the front and back of a single slice of paper.
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A more complete view of “who else” and “what else” is vying for your target customers’ attention (and budget dollars) requires that we look at alternatives – other ways to solve the same problem you solve.
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There are no magic words to cause your target customers to instantly come running to buy your offering… but a carefully crafted value proposition will let them know how your offering is valuable and relevant to them.
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“We’ve established three key priorities: strategy, execution and culture. What’s most important is the interrelations between the three.” Given the formation of the your go-to-market strategy and its objectives, actions and resources, four question areas will arise.
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Once you’ve zeroed in on your target market, you need to get to know that ideal “bull’s eye” customer. Whether you’re in B2B or B2C, at the end of the day, the person who makes the purchase is a person. It is a human being with objectives, problems, challenges, fears, and opportunities, and you need to get to know what those are.
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