With a large part of the Millenial generation already starting to mature and entering the position of financial independence, they are posing as a powerful consumer force. And many brands are already out to woo their interests.
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From the category archives:
Messaging Platform
As we all know, a relatively recent concept that has come up in local marketing is the growing power of social media. Through Twitter, Facebook and blogs, companies of all sizes are bringing out their social side into the digital scene. This actually can prove to be a boon to small businesses. Through these mediums, businesses can get in touch with their customers better. Also, it gives the business a real place on the internet.
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When we think about brands, what usually comes to mind are big-name products and services, such as popular apparel retailers or commodities whose logos are heavily ingrained into popular culture. The truth is a brand can be anything with an established identity. It can be a product, person, or even an establishment. And whatever its [...]
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If you own a website, a particular challenge that you’ll face is how you can be found amidst a throng of like-minded individuals who are also grappling for a potential customer’s attention in this free-for-all space. What will make you stand out from the rest? What will set you apart? As trivial as it may seem, first impressions really do last, so look your best the first time. And this is where landing pages, the first thing that they will see, will play a crucial role in your business.
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Our attention is divided in so many ways, by so many different distractions. Come to think of it, when was the last time you gave your full attention to something or someone?
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Marketing speakers and marketing consultants are famous for packing in “over 100 strategies you can use immediately” and “97 secrets” or “51 immutable laws” of this and that. Problem is – those numbers are too high. You don’t need 100, you can’t implement 97, and you’ll never get a handle on 51.
You need three or four, max. Three strategies. Or four tactics. Used with focus, momentum, and consistency…
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If you can’t define unique features and benefits that make you special or different, then your selling on the only other option – low price. Unless you have some distinct operational efficiencies (like WallMart), you don’t want to play the low price game because even when you win, when you really think about it, you actually lose. This is why clearly identifying how your products and/or services are different from the competition – in ways that are meaningful to your target market – is crucial.
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