So often, especially with smaller businesses, companies don’t really understand that their prospects look at the world of opportunities, the world of options very differently than they think they do. They often think that prospects are looking at the universe of options that look like them, i.e., a new type of printing service, or a new type of contact management software, (or some other kind of category that their wares most closely fits in to) and that their prospects are only looking at other companies that are just like them.
A recent article in the WSJ, “Slicing the Bread But Not the Prices”, discussed the Panera Bread company.
The title line read, “While rival rest offer discounts, Panera focuses on employed eaters willing to spend.”
Wow! What a focused target market statement. And – the secret to why Panera is growing in stores opened over a year, where Cosi, a competitor that most casual observers put in the same category, reported a loss of $969,000 for its second quarter and a 14% decline in revenue.
Which is best … To google or to bing? This may well be the debate between savvy internet searchers since Microsoft has totally revamped their old search engine, MSN Live, calling it “Bing” and giving Google real competition for the first time in its history.
Microsoft may have finally done something right in its quest to beat Google in search engine rankings.
Let Jose Palomino show you how to create a value proposition that differentiates you from the competition. This week, host Roger C. Parker will be interviewing Jose Palomino, author of Value Prop: Create Powerful I3 Value Propositions to Enter and Win New Markets, on the next Guerrilla Marketing Association call. You’ll get a new perspective [...]
Ok – why a blog entry on a book about financial statements?
Three reasons:
1. For anyone who’s slogged through Finance classes – you know who you are - this book makes it very simple to understand. Clean, crisp and succinct – great plane reading. AND… it does it in a way that brings me to point 2…
Just like everyone else, I held my breath. Would the economic bailout bill pass through congress?
Wherever you are on the political spectrum, and however you think this immense challenge should be addressed, September 29,2008 was a momentous day. The Dow took its 17th largest dip ever (777 points), and world markets soon followed.
Ok—here’s the thing: I love business. I enjoy people. I relish ideas and I love to help people bring ideas to market (yes, this is right from the preface to Value Prop preface—but it is what I believe—and is a good place to start…)
