From the category archives:
Original Post: Microsoft’s Outlook Takes Aim at Google’s Gmail By Michael Lietdke | February 19, 2013 “Microsoft is so confident it has the Internet’s best email service that it is about to spend at least $30 million to send its message across the U.S. To welcome new users, Microsoft is financing what it believes to [...]
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Original Post: Sorry Left AND Right, No Job Requires a College Degree By John Tammy | February 10, 2013 “What job requires a college degree? The truth is no job does…Whether the ambition is to become an investment banker or a Starbucks barista, the dirty little secret is that nothing learned during the four (or [...]
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Original Post: A New York Mom Outsmarts Coke And Pepsi With A Cool Marketing Idea By Avi Dan | February 11, 2013 “Cameron, a former advertising executive, decided to bring her branding skills to bear and tried serving water in a “cute little container.” This time her approach stuck. The kids thought that the new [...]
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Original Post: B2B is the New B2C By Tim Moran | February 1, 2013 “I couldn’t help but notice the parallels between consumer expectations in B2C and B2B business models. That got me thinking about why consumers now expect businesses to deliver the same types of relevant, engaging, connected experiences that they receive when they [...]
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Original Post: Misunderstanding The Common Man By Keith Richman | February 1, 2013 “The reality is that perhaps men aren’t so simple or as easily categorized as they used to be. This messaging transition is under way because the stereotypes of macho men, skirt chasers, and doofus dads don’t work anymore–on TV shows, as well [...]
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Original Post: How to Beat Your Competition by Innovating in Ways They Can’t Copy By Kaihan Krippendorff | February 5, 2013 “Urban Outfitters keeps winning because it was built by two people who … “knew nothing about the retailing business” when they started. The naiveté of the company’s founders … freed them to make counterintuitive [...]
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Original Post: Should the boss play favorites? Some say yes. By A. Pawlawski | January 28, 2013 One new study finds that workers feel better about themselves, are more willing to go above and beyond and are less likely to break the rules when they feel they are receiving preferential treatment from their manager. This is a [...]
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Original Post: Mobile Wallet: What’s your value prop? By Steven Gurley | January 23, 2013 “Truth be told, today’s payment-centric wallets neither offer an ecosystem nor offer digital asset management. Most, in fact, provide little to no discernable value to the consumer at all. Most payment-centric wallet providers actually recognize this and are forced to promote [...]
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