From the category archives:
I recently read 168 Hours: You Have More Time Than You Think by Laura Vanderkam and I found that it spoke a great and new truth regarding time and life management connected to time. Amazingly, this book pulled out some obvious facts about time – and placed them into a fresh context. It provides a context that is powerfully liberating for anyone (like me) who’s been trying to put 2 gallons of life and work into a 1 gallon jug.
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Recently, while making a pit stop at a local coffee shop, I reached for the door and saw a big sign in the bathroom that simply said “ALL employee’s must wash their hands!”. It wasn’t very elegant and it didn’t look very polite. However, the sign made me wonder: why is it there?
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Many times during our work life, we have been in situations where we are left with no choice but to face the unknown unprepared. Pretty much like marketing, in fact. Everyday is a challenge – you never really know what kind of reaction you’ll get, whether your product will sell or not. Yes, you can plan and execute your marketing strategies, but you although you can more or less predict the outcome, there will always be unexpected things – good or bad.
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Marketing and salespeople should learn a thing or two from one of kindergarten school’s most valuable lessons: politeness and gratitude.
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Do you know the kind of information – the quality of information and the tenor of the information – being communicated, by ALL your client-facing staff? It is all of those stories and it is an area that is all too often unobserved, undeveloped and unmeasured in any meaningful way in companies throughout the world. This is happening all the time, every day. Is it happening in your company?
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Recently I read an article on a device called a Roku (I think, as in “we will Rock You!”) a very innovative, indispensable, and frankly inspirational value prop in the world of video. It is about the size of a five-pack of CDs. And it connects my TV to a huge library of movies and television shows. The initial attraction to the device is it can stream movies from Netflix.
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I thought you might be interested to hear about a book by one of the most effective professionals I know and whom I am privileged to call my friend: The title is “Business Relationships That Last: 5 Steps To Transform Contacts Into High Performing Relationships”, by Ed Wallace
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Jose Palomino is President of Value Prop Interactive and author of the book, Value Prop. Jose combines tactical creativity, strategic orientation, marketing savvy, and technical acumen to deliver insights, leadership, and results.
In his book, workshops, and coaching, Jose makes this strategic marketing methodology practical and immediately usable. Learn more »
