From the category archives:
Photo by Brian Mitchell Direct Mail might seem prehistoric in an age of social media and e-mail, but there’s still something about having a concrete piece of paper to hold in your hand. It’s more personal, and it’s less likely to get lost in the mix. (Be honest: how many times have you received an e-mail [...]
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Salespeople often claim that marketers are out of touch with customers, while marketers argue that the sales force over-focuses on meeting the needs of an individual customer just to win the next deal. The balance between focusing on the overall market verses an individual customer is a difficult equilibrium to achieve.
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In a world where most players are aware of the baseline concepts for competition, excellent customer service or product excellence, by themselves, just don’t cut it.
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Times Square in New York City is a place that is always abuzz with activity. Apart from the never-ending flood of people and vehicles hustling through the streets, the buildings are covered in colorful, sprawling billboards, promoting the latest movies and musicals, or enticing people to notice a brand. For decades, agencies have tried to [...]
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Selling meant singing nothing but praises, and getting customers to buy was the only end point for marketing efforts. And then… it changed. Over the years, sales and marketing have become quite sophisticated due in part to evolving consumer behaviors and expectations. Today’s customers are not as so easily wowed by “smoke and mirrors”. It is not enough that marketers say their product is the best. Even ‘New!’ doesn’t work as well any more. We live in an over-saturated — over-messaged – marketplace.
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Your understanding of your target customer will influence your marketing and the direct sales communication you have with them and the way you interact and serve them.
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Access challenges run both ways: smaller companies face challenges selling to bigger ones, but oftentimes, bigger players can’t get small enough to sell to smaller companies or individual buyers.
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So much of what’s out there today is old thinking. Not old marketing or old sales thinking. But rather, the “silo” approach which separates these functions as if they existed independent of one another. The fact is that they are as dependent on one another as nutrition and exercise are for improving someone’s overall health. Except in a company looking to achieve its revenue and market share goals, the overall health is the ability to impact a specific market.
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Value Prop’s Growth Program shows you how to create a Competitive Advantage based on a Compelling Value Proposition.
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Original Post: Microsoft’s Outlook Takes Aim at Google’s Gmail By Michael Lietdke | February 19, 2013 “Microsoft is so confident [...]
Original Post: Sorry Left AND Right, No Job Requires a College Degree By John Tammy | February 10, 2013 “What [...]
Original Post: A New York Mom Outsmarts Coke And Pepsi With A Cool Marketing Idea By Avi Dan | February [...]
Original Post: B2B is the New B2C By Tim Moran | February 1, 2013 “I couldn’t help but notice the [...]
Original Post: Misunderstanding The Common Man By Keith Richman | February 1, 2013 “The reality is that perhaps men aren’t [...]
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Jose Palomino is President of Value Prop Interactive and author of the book, Value Prop. Jose combines tactical creativity, strategic orientation, marketing savvy, and technical acumen to deliver insights, leadership, and results.
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