Have you ever stopped to think about what actually makes a thought leader? What makes them tick? How do they do what they do? And most importantly: how can you become one?
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From the category archives:
Have you ever stopped to think about what actually makes a thought leader? What makes them tick? How do they do what they do? And most importantly: how can you become one?
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February 6, 2012
Who is your target audience? No, really– who are they? What are they tweeting about? What are they searching for? Why are they using your services in the first place?
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January 17, 2012
It’s pretty obvious that using Twitter is a smart customer service tactic. In mere moments, your company can connect one-on-one with your customer – solving their problems and building their trust. Twitter can be an invaluable humanization tool for your disposal, if you know how to use it. In a recent interview with Seer Interactive [...]
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Wil Reynolds is Founder and CEO of Seer Interactive, a leading SEO and search marketing firm in Philadelphia. Over the past 11 years, Wil Reynolds has dedicated himself to doing two things well: driving traffic to sites from search engines and analyzing the impact that traffic has on the bottom line of companies. Wil’s career [...]
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I wrote about the Boeing 787 Dreamliner in my book Value Prop. So, it’s exciting to see the day when [...]
As much as things have changed in SEO, especially over the past two years, some things remain a constant. Content in all of its forms is what will drive you to success….‘We’d need to create a helluva lot of unique, resourceful, quality content to show the search engines that your site is worthy of rank.
A simple, concise and very effective communication on a complex topic: http://www.theopeninter.net/ . Wow! If marketers could communicate their offerings [...]
And that is exactly what umpire Jim Joyce did when he returned to the clubhouse and watched the replay of his disputed call at first base for what would have been, and should have been, the 27th and final out of the game between the Detroit Tigers and the Cleveland Indians.
If you think Apple (AAPL)’s latest TV commercial for the iPad seems familiar, you’re right — and you’re showing your age. Thematically, it bears a strong resemblance to a 1990s ad that Apple created for its failed PDA, the Newton.
Jose Palomino is President of Value Prop Interactive and author of the book, Value Prop. Jose combines tactical creativity, strategic orientation, marketing savvy, and technical acumen to deliver insights, leadership, and results.
In his book, workshops, and coaching, Jose makes this strategic marketing methodology practical and immediately usable. Learn more »
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