From the category archives:
This post is a continuation of a series of posts on Price Framing, both from the Customer’s POV and the Vendor’s POV. You know what market you’re competing in, but do you have a clear sense as to the “maturity” of that market? In order to accurately price you offering, you must determine to what [...]
{ 0 comments }
My company is called Value Prop Interactive. My book is called Value Prop. I figured there are enough new readers and subscribers to this blog to revisit the question: What is a “Value Prop?” A Value Prop – or value proposition – is a “platform” that first, defines what a product or service does – [...]
{ 0 comments }
Strengths. Weaknesses. Opportunities. Threats. Yes, we’ve all sat through a SWOT exercise or two (or three). Much has been written about the SWOT analysis as a business strategy tool since it first appeared in the 1960s. As of late, the SWOT has fallen into disfavor in certain consulting circles. Certainly, there’s no business tool that’s [...]
{ 3 comments }
When bringing a product to market, pricing is often the last frontier. Image credit: Boston Public Library on Flickr Pricing is very difficult to navigate, understand, and — ultimately — conquer in a way that makes sense to you, your investors, and most importantly, your customers. Although you may have an idea of what price [...]
{ 1 comment }
You’re running the race. If you’re a business owner, you are running the race of your life. In addition to varying factors working against you, there are five consistent hurdles that stand in the way of every business. And yet – you have a real shot… Image credit: Vitamin C9000 on Flickr You have a [...]
{ 0 comments }
Coca-Cola is a prime example of a company implementing a standardized marketing language and approach to great success. A recent video documents their nine-step marketing process, from overall marketing strategy (“creating brand stories”) to specific techniques used internally (such as redefining terms to suit marketing purposes). As Forbes points out, “the soft drink marketer peels back [...]
{ 0 comments }
Leading experts agree that a company’s lack of a marketing process is a recipe for failure. So then, why are so many companies failing to take note of the writing on the wall, so to speak? Image credit: erelevil on Flickr One of the biggest mistakes that many companies make is to ignore the importance [...]
{ 1 comment }
For those of you unfamiliar with the Johari Window, it’s a construct that was developed by Joseph Luft and Harrington Ingham in 1955. Basically, it unpacks self-awareness in order to assist people in understanding their relationship to themselves as well as to others. It breaks down awareness into four dimensions: Source: Wikipedia
{ 2 comments }
Value Prop’s Growth Program shows you how to create a Competitive Advantage based on a Compelling Value Proposition.
Learn the Value Prop Method for Strategically Going-to-Market, and the techniques and collaborative tools that will empower your marketing!
Enter your email address below to register for the Strategic Propositions Newsletter.
Jose Palomino is President of Value Prop Interactive and author of the book, Value Prop. Jose combines tactical creativity, strategic orientation, marketing savvy, and technical acumen to deliver insights, leadership, and results.
In his book, workshops, and coaching, Jose makes this strategic marketing methodology practical and immediately usable. Learn more »