From the category archives:
I’ve written before about the lessons we can learn from Research In Motion’s failure to keep ahead of their market (and we all saw how the market reacted to Netflix’s little flub), but with 2011 now behind us, I think there are some lessons worth revisiting. Let’s take a closer look at two companies that [...]
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We’re all familiar with this story. A business is at the top of its game, makes a trajectory-decision based on an assumption, and subsequently misses the mark. In this case, the business is Netflix…
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Although Blackberry has entered the lexicon as a standard reference to smart phones, the reality is that for the last five years, Blackberry has been losing market share to iPhones and Android.
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Every part of your organization is working toward sales transactions. Pricing establishes the amount of revenue and profits from those transactions, and determines the volume, velocity and value of your sales.
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It would be great if pricing were a simple gradeschool math equation, but if you’ve priced anything before, you know it’s just not that simple. Pricing is complicated.
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As an entrepreneur, product manager, or CEO, you have to be vigilant of what is going on in the marketplace. Are you taking a holistic view of both competitors and even more importantly, trends?
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By their nature, humans do not always make rational decisions. Their buying decisions are no different. Not only are not not always rational – they don’t even repeat the same decision with certainty.
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Jose Palomino is President of Value Prop Interactive and author of the book, Value Prop. Jose combines tactical creativity, strategic orientation, marketing savvy, and technical acumen to deliver insights, leadership, and results.
In his book, workshops, and coaching, Jose makes this strategic marketing methodology practical and immediately usable. Learn more »
