Hello everyone,

I just wanted to share a few things that have been happening within Value Prop and with this blog.

First of all, we’ve been busy and I’ve been slammed (haven’t we all?). That’s a good thing, given everything that’s happening in the market. But it has taken my “eye off the ball” of this blog.

Our oldest is going off to college and we still have a HS Junior and second grader to go! (no – none of these in the photo are ours )

AND…We’ve also been working on a significant revamp in the way Value Prop delivers its own “Value Prop”.

What does that even mean? Well, we’ve been working on a project codenamed “MVP”, that will change the way marketers in all kinds of companies design and launch their strategic marketing initiatives. Yeah, its that big an idea and our team is thrilled to be working on it.

Second, and connected to the first, we’ve been working on an entire suite of “consumable” content and services around this singular idea:

A Value Proposition is the intersection of your Value Creation, Capture and Communication Strategies.

Of course, Michael Porter’s done a great job describing and defining Value Creation and Capture and the Value Chain. What we’re adding to the conversation is a somewhat simpler construct that takes into account the messaging or Communication elements of a marketing/business model.

That is, pulling it all together for any given product, service or business.

Anyway… the bottom line is that there will be lots of stuff happening around Value Prop in the next weeks and months, including a renewed commitment to this blog.

Please let me know of anything you’d like to see covered in this area or any ideas and suggestions. They are all greatly appreciated.

Best,
Jose

Let Jose Palomino show you how to create a value proposition that differentiates you from the competition.

This week, host Roger C. Parker will be interviewing Jose Palomino, author of Value Prop: Create Powerful I³ Value Propositions to Enter and Win New Markets, on the next Guerrilla Marketing Association call. You’ll get a new perspective on the tools and techniques you can use to differentiate yourself and your business from the competition.

“Today, it’s more important than ever to master the tools of differentiation. Competition is everywhere, usually just a click away. Jose Palomino provides a system to help you uncover your competitive strengths and put them to work attracting qualified prospects and converting them to customers. Jose Palomino not only points out the crucial significance of a value proposition, but also shows you how to create one—an extremely good one. His brutal honesty should be your cherished ally. His ideas are pure gold—no, even more valuable.”
-Jay Conrad Levinson, Bestselling Author “Guerrilla Marketing” Book Series With Over 20 million Sold