“Engage the end user in the design process. [Don’t] just ask him what he needs, but ask him how he thinks it can be achieved.” – Amos Winter Image credit: The MIT SPECTRUM
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From the category archives:
Value Proposition
On February 17, 2013, Downton Abbey‘s season 3 finale aired on PBS. 8 million Americans tuned in expectantly to witness the ongoing saga between Matthew and Mary, Bates and Anna, the Dowager Countess and whomever dared to ruffle her feathers. In fact, just say one sentence about Downton Abbey at a party or on Twitter, and [...]
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My company is called Value Prop Interactive. My book is called Value Prop. I figured there are enough new readers and subscribers to this blog to revisit the question: What is a “Value Prop?” A Value Prop – or value proposition – is a “platform” that first, defines what a product or service does – [...]
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Today’s guest post comes from VPI Staff Writer, Rachel Stephan Simko. If you’re interested in guest posting at Strategic Propositions, please contact us with your ideas! Last week, I wrote about my frustrating experience (read: battle) with an internet provider and their customer service team. The depressing thing is that my battle is a common [...]
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Today’s guest post comes from VPI Staff Writer, Rachel Stephan Simko. If you’re interested in guest posting at Strategic Propositions, please contact us with your ideas! We’ve all been there. Despite your best hopes and intentions, your top-notch research, and your staunch-but-wavering patience, you have — at one point or another — found yourself forced [...]
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For the last few years, I’ve been hearing rumors about the increasing accessibility of 3D printing, but it wasn’t until I watched the following video on it that it really caught my attention:
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Photo by roboppy on Flickr Allow me to set the scene. I’m in the Wegmans right now at the new location nearby my home. I’m amazed by how little I care about what things cost here as I’m relishing a walk through the store with my family on a Sunday afternoon. Instead of comparing prices [...]
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One of the basic foundations of marketing is to humanize your brand – to make it known, trusted, and, well, accessible. It’s no longer enough to have a TV (or Hulu) commercial depicting a humanization of your brand or to have a banner on the side panel of Facebook. What you need to do is build relationships.
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