From the category archives:
On February 17, 2013, Downton Abbey‘s season 3 finale aired on PBS. 8 million Americans tuned in expectantly to witness the ongoing saga between Matthew and Mary, Bates and Anna, the Dowager Countess and whomever dared to ruffle her feathers. In fact, just say one sentence about Downton Abbey at a party or on Twitter, and [...]
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Today’s guest post comes from VPI Staff Writer, Rachel Stephan Simko. If you’re interested in guest posting at Strategic Propositions, please contact us with your ideas! Last week, I wrote about my frustrating experience (read: battle) with an internet provider and their customer service team. The depressing thing is that my battle is a common [...]
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Today’s guest post comes from VPI Staff Writer, Rachel Stephan Simko. If you’re interested in guest posting at Strategic Propositions, please contact us with your ideas! We’ve all been there. Despite your best hopes and intentions, your top-notch research, and your staunch-but-wavering patience, you have — at one point or another — found yourself forced [...]
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One of the basic foundations of marketing is to humanize your brand – to make it known, trusted, and, well, accessible. It’s no longer enough to have a TV (or Hulu) commercial depicting a humanization of your brand or to have a banner on the side panel of Facebook. What you need to do is build relationships.
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Yes, you read that title correctly. Let me explain. The other day, I was getting (what I thought was) a routine haircut. As the hair stylist and I were shooting the breeze, she told me a little bit about a three-month trip to her home city – Moscow, and a salon there taking an innovative and inspirational approach to differentiation.
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It just dawned on me the other day: the Keurig coffee system is everywhere. In my home, in my office, in my clients’ offices, at the gas station, in the convenience store, at the mall – everywhere! It seems that wherever I am, I can look up and see a Keurig single-cup brewing station beckoning [...]
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