From the category archives:
One of the basic foundations of marketing is to humanize your brand – to make it known, trusted, and, well, accessible. It’s no longer enough to have a TV (or Hulu) commercial depicting a humanization of your brand or to have a banner on the side panel of Facebook. What you need to do is build relationships.
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Yes, you read that title correctly. Let me explain. The other day, I was getting (what I thought was) a routine haircut. As the hair stylist and I were shooting the breeze, she told me a little bit about a three-month trip to her home city – Moscow, and a salon there taking an innovative and inspirational approach to differentiation.
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It’s pretty obvious that using Twitter is a smart customer service tactic. In mere moments, your company can connect one-on-one with your customer – solving their problems and building their trust. Twitter can be an invaluable humanization tool for your disposal, if you know how to use it. In a recent interview with Seer Interactive [...]
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I’ve written before about the lessons we can learn from Research In Motion’s failure to keep ahead of their market (and we all saw how the market reacted to Netflix’s little flub), but with 2011 now behind us, I think there are some lessons worth revisiting. Let’s take a closer look at two companies that [...]
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We’re all familiar with this story. A business is at the top of its game, makes a trajectory-decision based on an assumption, and subsequently misses the mark. In this case, the business is Netflix…
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I went into the bank, took out the cash that I needed and paid the extra $2 fee, because I needed to get on the highway that was immediately proximate to this location and I was under time pressure. In that context, I also needed to find the restroom…
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Jose Palomino is President of Value Prop Interactive and author of the book, Value Prop. Jose combines tactical creativity, strategic orientation, marketing savvy, and technical acumen to deliver insights, leadership, and results.
In his book, workshops, and coaching, Jose makes this strategic marketing methodology practical and immediately usable. Learn more »
