From the category archives:
“I feel like I just entered crazy town!” I remember the limo driver looking back at me, because I didn’t say it very calmly. “This is insane that I have to deal with this. This is not right,” I told her, “I am a customer, I recommend your services. I continue to use your services. This just isn’t the way to treat a customer.”
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A snidely hilarious clip from Conan on TBS, in which Comedian C.K. Louis shares his insight on the attitude of consumerism and the things we take for granted.
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“Innovation as a goal is overrated.” To be new, or to be flashy, just for the sake of being new and flashy is not, in itself, of benefit to the customer.
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“An invasion of armies can be resisted, but not an idea whose time has come.” – Victor Hugo
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People want to be excited today by the things they work on. That’s why, if you go to a Williams-Sonoma, the kitchenware place, they’ve got the coolest ice cream scoopers, and garlic presses, and they’ve actually engineered simple things like that, to create a net-new value proposition.
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To many companies, “customer” and “client” are interchangeable. They are what we call the consumers who purchase or enlist our products and services. They are the people we strive to win over with our branding and marketing efforts.
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nnovative, Indispensible, Inspirational. These are the three I’s of an effective Value Proposition. If you want to make your brand work, you’ve got to cater to your target consumers’ needs. We’re not just talking about basic needs here. A product or service can also satisfy emotional and perhaps even spiritual needs. It all depends on how you position your offering.
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Jose Palomino is President of Value Prop Interactive and author of the book, Value Prop. Jose combines tactical creativity, strategic orientation, marketing savvy, and technical acumen to deliver insights, leadership, and results.
In his book, workshops, and coaching, Jose makes this strategic marketing methodology practical and immediately usable. Learn more »
