“Engage the end user in the design process. [Don’t] just ask him what he needs, but ask him how he thinks it can be achieved.” – Amos Winter Image credit: The MIT SPECTRUM
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From the category archives:
Innovative
Even though I believe there were a lot of crucial missteps on behalf of Microsoft, I can also see their perspective. There is a need for competition in the closed-systems smartphone market. There is a need for better cohesion in closed systems. It’s just a matter of playing the game well — and smart — enough.
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Yes, you read that title correctly. Let me explain. The other day, I was getting (what I thought was) a routine haircut. As the hair stylist and I were shooting the breeze, she told me a little bit about a three-month trip to her home city – Moscow, and a salon there taking an innovative and inspirational approach to differentiation.
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Sure, it’s easier to jump on a bandwagon of the latest trend, but that’s not the entrepreneur’s way. The entrepreneur must seek to stand out in the crowd – a head above the rest. Of course, that’s easier said than done.
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It just dawned on me the other day: the Keurig coffee system is everywhere. In my home, in my office, in my clients’ offices, at the gas station, in the convenience store, at the mall – everywhere! It seems that wherever I am, I can look up and see a Keurig single-cup brewing station beckoning [...]
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